Stephanie Wirnshofer

The founder of ONNI

About ONNI: The Story

Hair has always played a big role in my life. Probably because I never really had much.

Sometimes it was due to too much hydrogen during coloring, which caused hair breakage. Other times it was the attempt to create a mane with extensions, which resulted in absolute hair loss.

So I gave up any hair styling for a few years and wore my troubled hair tightly tied in a bun until one day I decided to develop my own hair series with a hairdresser

They say you can become an expert in anything in 10,000 hours. For six years, hair was my subject. I learned everything about it.

Although I parted ways with the hair line, I didn't part with my new, truly invaluable expertise. And certainly not with my renewed passion for beautiful, healthy hair.

During my time as a shampoo newcomer expert, I also learned something else: how many additives are hidden in our food, care products, basically everything. No one would knowingly eat or use such substances. But the industry has its tricks, and that really bothered me.

So I quickly went back into developer mode – I decided to develop the perfect healthy yet ultra-effective products for myself.

Don’t panic, it’s organic was my claim.

Hair care with sensational results, using purely natural and organic ingredients, that was my goal from now on.

I finally found - and it was definitely not easy - a chemist from Austria, a true nature lover, and a pharmacist from Cuba, both of whom strictly reject any kind of chemistry.

Accomplices to my philosophy of using only natural ingredients

We tested and tested. My family, friends, and acquaintances tested and tested. Until hair grew and became thicker. Until manes shone and looked healthier. ONNI was born.

They make everyone happier,

  • who are not naturally blessed with a full mane and wish for more hair
  • who notice that their hair is getting thinner or less with age (unfortunately this usually starts from the age of 30) and want to compensate for this
  • who want volume
  • who generally want more volume
  • who want a healthy scalp
  • who suffer from hair loss
  • Pregnant women or women in menopause to counteract hormonal hair loss
  • who want to take preventative care of their hair.

I introduced the products to top hair salons. The results were impressive. All the hairdressers immediately added the products to their range.

I would be happy if I could help you to be or remain satisfied with your hair.

However, I gave myself the best gift - I am happy every day when I see my full hair in the mirror,
and know no need to panic, because it is all organic

The video with Stefanie Wirnshofer about the use of ONNI products

FAQ: Questions and answers about ONNI Organic Hair Growth products

Specific questions and answers about our products can be found on the respective product page: Serum | Shampoo | Conditioner | Mask

Here you will find only general questions and answers about ONNI

What can ONNI do?

ONNI is a line of perfectly coordinated hair care products: serum, shampoo, conditioner, and mask. With daily use, they visibly improve volume, density, quality, and hair growth. Hair becomes stronger, its growth phase is extended, and hair loss is reduced.

ONNI is not magic, but a smart formula of highly effective, natural and organic ingredients.

Don't panic, it's organic: That's ONNI's motto. Only natural, healthy, and organic ingredients make it into our recipes. This is more than a promise—it's a matter close to the team's heart.

With extensions, do I have to be careful when applying the products so that they do not come into contact with the tapes or bonds?

No, you don't have to worry. These products are ideal for all extension wearers because they optimally strengthen your natural hair and add volume to the roots. And since no silicones or other synthetics are used, the tapes or bonds won't come loose.

Does ONNI use sodium benzoate?

No, we deliberately do not use sodium benzoates. Sodium benzoates are officially approved additives found in cosmetics and food. Since studies indicate various health risks, there is a recommended upper limit that should not be exceeded: 5 mg per kg of body weight per day.

Chemical additives are not needed by humans, only by manufacturers, to make products last and reduce costs. Many natural cosmetic products – but not all – show that they can be used without them. Sodium benzoate is also permitted in natural cosmetics: So it's worth taking a closer look. Utopia.de and many other online sources write that studies have shown that sodium benzoate is suspected of being carcinogenic. The sources go on to say that they have found that sodium benzoate can cause allergic reactions. This particularly affects people who are also allergic to aspirin and salicylic acid, or who have asthma. Furthermore, according to these sources, other studies have shown that the substance can affect the nervous system and cause ADHD symptoms.

Does ONNI use silicones or other plastics like polyquaternium etc?

No, we do not use silicones or similar ingredients. Silicones are plastics derived from petroleum, so-called polymers. Because of their relatively large molecular structure, they have a sealing effect. This means they form a fine layer around each individual hair, smoothing even protruding dead skin cells. This improves light reflection, creating a healthy shine and a silky-soft feel. Silicones themselves in shampoos and the like are not harmful; the problem is rather that over time, layer upon layer of silicone builds up on the hair. This so-called "build-up effect" sticks the hair together, making it appear limp, tired, and heavy.

Silicones also damage the scalp. The scalp is an important detoxification organ, but when it's sealed with silicones, sweat and toxins can no longer be excreted through the pores.

The result: an itchy, irritated, burning scalp prone to dandruff. And without a healthy scalp, there's no healthy hair!

Another problem is that silicones are either not biodegradable or very difficult to degrade. With every hair wash, a small portion of the plastics ends up in the wastewater and thus in the ecological cycle – where they obviously don't belong. Even the German Environment Agency (UBA) has pointed out the potential dangers of silicones.

What exactly makes ONNI different from other products?

ONNI is organic! Free from silicones, parabens, hormones, hormone-altering agents, and sodium benzoate. Yet, it still leaves hair ultra-smooth, easy to comb, creates the perfect amount of root volume, makes hair manageable, and is proven to promote hair growth.

Are ONNI products also suitable for seborrheic dermatitis?

The arnica and aloe vera contained in the serum definitely soothe the red and flaky patches – and since alcohol is almost completely avoided, the scalp is neither irritated nor dried out.

I have severe hair loss – what can I do?

For severe hair loss, please use the serum daily, preferably morning and evening. It's non-greasy, but initially leaves a wet residue due to the aloe vera used in the serum. This will disappear naturally after a few minutes or you can briefly blow-dry the roots. The serum can be used both wet and dry. Please use it even if you haven't washed your hair yet—in fact, you'll generally notice that you need to wash your hair less often with ONNI.

When washing your hair, apply shampoo and conditioner to your scalp and lengths, massage the products in thoroughly, and leave the mask on for 20 minutes once a week. You can use the mask on dry hair before shampooing, but of course, you can also use it on wet hair. The main thing is to let it work on your scalp thoroughly. After a few weeks, you'll notice new hair growing and hair loss has disappeared or significantly reduced.

How much ONNI product do I take and how often?

This varies depending on hair length and density. For long hair, please use at least a walnut-sized amount. You'll notice that with ONNI, you'll have to wash your hair less often and your style will last longer.

Do I need any additional products for ONNI?

I definitely recommend heat protection if you use a straightener or curling iron.

Is in ONNI Shampoo, ONNI Conditioner, ONNI Mask, ONNI Does serum contain alcohol?

We use a very small amount of alcohol as a solution in the Follicusan® growth complex. Additionally, we don't use alcohol – it dries out the scalp and thus inhibits healthy growth.

Are ONNI packaging recycled?

Yes, the labels are made of stone paper, which doesn't require the felling of a tree and doesn't waste a drop of water. The bottles are made from recycled plastic. And we've used oversized bottles to reduce waste, as they don't need to be purchased as often. The small travel or sample sizes are sent in a compostable plastic bag—perfect for hand luggage.

Why do so many companies still use chemical and synthetic ingredients?

Unfortunately, chemical and synthetic ingredients initially produce good, albeit deceptive, immediate effects – and are of course cheaper than natural and organic substances.