Our first ONNI Pop Up Store in Munich: three hot days we'll never forget

Some moments are planned for months, yet in the end they turn out completely different than imagined. More beautiful. More vibrant. Warmer. In the truest sense of the word. From June 18th to 20th, we opened our very first ONNI Pop Up Store, right in Munich's Glockenbachviertel. For three days, ONNI suddenly became something to touch, to smell, to experience. And you were there.

For us, this was a huge step. ONNI grew as a brand in the online shop, through your messages, your reviews, your before-and-after photos. But to actually stand in front of you, to look you in the eye while we talk about your scalp and your hair routine, that's something completely different. That's exactly what we wanted to achieve with our first Pop Up Store: to make ONNI tangible.

Three days, up to 33 degrees and a studio full of ONNI fans

To be honest, the weather didn't make it easy for us. Munich was under a real heatwave during those three days. On Thursday, the thermometer climbed to 30.5 degrees, Friday and Saturday it got even hotter with up to 33.1 degrees, feeling almost like 35 degrees. Not a cloud, no rain, just pure sun over the Glockenbachviertel.

And despite, or perhaps precisely because of this, what touched us most happened: you came. In this sweltering heat, you made your way, some even traveled across half the city, waited in the sun, just to stop by, say hello, and get to know ONNI. Some of you came with your best friends, some with your mom, some all alone, and left with a smile and a new hair routine.

For a team that otherwise primarily experiences its brand through a screen, this is a feeling that is hard to put into words. Thank you for enduring the heat for us.

The Hero of the Heatwave

The timing couldn't have been more perfect: at 33 degrees, our Heat Protector suddenly became the number one topic of conversation. Whether sun, blow dryer, or straightener, heat protection in summer is not an extra, but essential care for your hair lengths. Many of you tried it out directly on site and took it home with you.

What awaited you at Studio 163

We deliberately chose Studio 163 in Jahnstraße as our location. The Glockenbachviertel is one of Munich's most beautiful and vibrant areas, and the stylish, bright atmosphere of the studio provided the perfect setting for what we had planned: not a traditional sales room, but a place to linger, get advice, and feel good.

Instead of fixed opening hours, there was a curated program with changing activities and experiences from approximately 11 AM to 7 PM on all three days:

The personal hair analyses were particularly popular. Seeing one's own scalp under a microscope is a real "aha" moment for many and forms the basis for care that truly suits you. No more guesswork, but a routine built on your hair.

A thank you to our partners

A Pop Up Store only truly comes alive through the people and brands that fill it with life. We were incredibly fortunate to be surrounded for three days by wonderful partners, beauty experts, and creative brands who brought their time, their skills, and their good spirits.

A special heartfelt thank you goes to the wonderful Boris Entrup, whose signature is known and loved in the beauty world, and who graced our store with his presence. And an equally big thank you to all partner brands who worked with us to create such a diverse program:

• JACKS Beauty Line
• CHAINGANG
• DEMARÉS
• VENYA
• oh matcha!
• clean beauty CONCEPT
• V.SUN
• khor Protein Popcorn
• Dr. Katharina Broos
• NOT YOUR MOMMY

A sales success we hadn't expected

To be honest, at 33 degrees, we secretly expected many people would prefer to be at the lake rather than in a store. We were all the more overwhelmed by the crowds. The consultation tables were continuously occupied, our bestsellers for scalp care and the CLASSIC, SENSITIVE, and INTENSE lines sold out faster than expected, and on some afternoons, a small queue even formed outside the door.

What started as an experiment, our very first Pop Up Store, turned into a complete success. Not just in numbers, but primarily in what remains: new faces, real conversations, honest feedback, and many of you who now know ONNI not just from the online shop, but from real life.

Thank you, dear ONNI Community

You are the reason ONNI exists. You turned three hot June days into a weekend we will remember for a long time. For your visit, your openness, your kind words, and for braving the heat for us: a heartfelt thank you.

The most beautiful moments

A brief look back at our first Pop Up Store. We are continuously adding more impressions from the three days to the complete photo wall here.

Frequent Questions about the ONNI Pop Up Store